You post. You wait. You refresh.

Crickets.

No likes. No shares. No DMs flooding with eager buyers.

If your social media feels more like a ghost town than a thriving marketplace, here’s the harsh truth: It’s not the algorithm. It’s your copy.

Your words either stop the scroll or get lost in the noise. They either spark engagement or make people keep swiping. And if your posts aren’t getting attention, your business isn’t getting sales.

Let’s fix that.

Why Your Social Media Copy Isn’t Working

 You’re Writing for Yourself, Not Your Audience

Your followers don’t care about your business. They care about how your business helps them. Stop posting like a corporate brochure and start speaking their language.

Fix it:

Instead of writing " We are delighted to present our wonderful product to you" 

Try this: “Struggling with making money online? Here’s the solution you’ve been waiting for.”

See the difference? One is about you. The other is about them.

Your Hook Is Weak

People don’t read boring posts. If your first line doesn’t hook them, they’re gone.

Fix it:

Open with a bold statement: “You’re losing customers every day—and here’s why.”

Ask a curiosity-driven question: “What if I told you your captions are killing your sales?”

Use a relatable pain point: “Tired of posting and hearing… nothing?”

You’re Selling Too Soon

Nobody logs into social media thinking, Can’t wait to buy something today!

They’re scrolling for entertainment, inspiration, or solutions. If you’re always pitching, they’ll tune out.

Fix it:

Use the 80/20 rule: 80% valuable, engaging content, 20% promotion.

Warm up your audience with storytelling, relatable struggles, and behind-the-scenes before selling.

Engage first, sell later.

You Sound Like a Robot

If your captions sound like they were written by a lifeless chatbot, people won’t connect with them.

Fix it:

Write how you talk.

Add personality. Humor. A little edge.

Use contractions. Break grammar rules (on purpose).

Instead of:

"Our new skincare line is available now. Shop today!"

Try:

"Your skin deserves better. Meet the glow-boosting secret that’s changing the game."

One is lifeless. The other feels like a conversation.

You’re Not Telling People What to Do Next

Your audience isn’t psychic. If you don’t tell them what to do, they won’t do anything.

Fix it:

Use clear calls-to-action (CTAs).

Tell them to comment, share, DM, or click.

Make it easy and compelling.

Instead of:

"Check out our website!"

Try:

" Chat me up now and I’ll send you all the  details you need to know about our solution to your problem "

The Bottom Line? Words Sell. Use Them Right.

Social media isn’t just about pretty graphics and trendy reels. Your words make or break your success.

Write like a human. Speak to your audience’s desires. Solve their problems. And watch your engagement (and sales) skyrocket.

Now, let’s try again: What’s your next post going to say?