If you’re a consumer of fashion, a Beyonce fan, or just a regular individual scrolling the internet, you’ve most definitely come across one of the designs of the man I’ll be talking about today. Whether it’s the jaw dropping silhouettes you’ve seen making the rounds on fashion twitter, or the black leather bustier and conical bra seen on one of the covers of Renaissance, or the lion head, that made PETA clutch their pearls. Maison Schiaparelli and it’s creative director are no new name.

Curious to find out how a young man from Texas has made his way onto your fyp? Then you’ve come to the right place. But first, a little background story.

Maison Schiaparelli, a Parisian Haute Couture house, dominated the fashion scene in the 30s. It was founded by Elsa Schiaparelli in 1927. An aristocrat herself, surrealism served as the foundation for the brand, where she allowed her creative mind to handle the reins. This was especially daring, because, at that time in history, designs like that were only seen in paintings and architecture. Her rare vision was immense for the entirety of her career, but it made it difficult. for the designers after her to fill her shoes. Ultimately, this led to the brand losing its notability until Mr. Roseberry joined

Daniel Roseberry was born in Texas to a family who practiced strong Christian values. In his later life, he moved to New York to work at luxury brand Thom Browne and left after 10 years, a move some would call risky, as he had no “backup plan”. He eventually met Diego Valle, the owner of Schiaparelli, three months later, and the rest was history.

He took a completely different approach on his appointment as the brand’s creative director, adopting a less humble stance. He felt the brand’s history had been the focus for too long, and that it was obviously not working, so he didn’t care to draw on it. Rather, he chose to re-establish the voice of the house and make it personal. As a result, he had an immediate fresh start and was able to shine through the collections, giving his audience something exciting, novel, and new to consume. This was evident in his first show, where he placed himself in the centre of the runway, drawing the looks as the models came on. He claimed that doing this was a way for him to introduce himself, and it was successful because it was brazen, daring, and generated commotion.

His unconventional upbringing as a church boy from Texas, has led him to bring in a sort of fresh eye and taste to fashion. One thing I personally love about him is how he brings chic to ethereal, and seeing as he was a gay child with a Reverend for a father living in conservative Texas. Who else can have such a melodramatic, but yet beautiful approach to the things of the divine?In his interviews, he’s always said he wants his designs to evoke emotions and feelings in people. Even as far as to make them cry, and honestly, I get it. Being a surrealistic house gives him freedom to allow his inner imagination take the reins and birth whatever it feels like. This is known as surrealistic automation. And when our minds have such power and freedom, we tap into our memories to create. For him, he’s always gone back to his childhood, a very emotional part of his life.

However, now that he’s proved himself, he goes back to the archives more frequently. So whether it’s the fact that being American makes it easy for big American celebrities to communicate with him and wear his designs, or whether it’s the fact that he’s bringing something daring and bold to fashion that has never been seen before,Daniel Roseberry, is a designer to look out for, and I can’t wait for what the future has in store for him and Maison Schiaparelli.