In today's digitally-led world, we are constantly consuming content even when we do not realise it.

The Macmillian Dictionary defines content as "any material, such as writing, video, or music, that appears on a website or other electronic medium." 

The internet has made it infinitely possible to create content that reaches audiences across different parts of the world.

As easy as it may seem, brainstorming content ideas can sometimes prove difficult. But do not be discouraged. Whether you're just starting your journey as a content creator or facing a creative slump, we have developed a guide with 5 tips to help you create purposeful content that serves you and your audience.

Ask your Network

It is okay to ask your friends, family, and audience for the type of content that they'd like to see from you. You'd be surprised to find that they have the best answers.

Social Media Comments

One major resource for content ideation is social media. The internet is always agog with conversations about everything. You can find the ones closely aligned with the direction of your brand and offer your unique angle. For example, if your content centres travel, you can work on material about the ongoing conversations surrounding Airbnb.

Topic Generator Platforms

A few online resources exist to help you source ideas. Some include HubSpot Blog Ideas Generator, Google Trends, Buzzsumo, and Quora.

Use your Analytics

AMAKA 2.0 offers users analytic tools that allow them to gain insights into the performances of their content. You can study your top-performing posts and use them as a guide to understand what your audience likes.

Learn from your Peers

A good strategy is to examine what is working for your peers in the industry. What works for them will likely work for you if you have similar audiences. However, keep in mind to always employ your unique flair.